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January 2004   

Email Marketing

Constant Contact, which Xplore uses, makes it easy and affordable to build and manage permission email lists, create and send eye-catching HTML email newsletters, announcements and promotions, and track email campaign results. Here are some of what I think are it's greatest assets:

  • HTML Templates Customizable to fit your needs and you don't need design or HTML skills. Choose from over 60 eye-catching email templates including newsletters, announcements, promotions, event invitations and more. Simply add your unique message and Constant Contact does the rest.

  • List Building Constant Contact provides you with a customizable "Join our mailing list" signup tag for your website. You can easily import your existing permission-based email lists. You can collect demographic information from your subscribers through a unique form.

  • Measurable results With Constant Contact's real-time reporting, you can measure and track your campaign results as they happen. See your subscriber number grow from month to month. View opens and click-through results of your most recent campaigns. View which links generated the most click-throughs and which of your subscribers clicked on each link.

  • Can SPAM. Constant Contact has gone to great ends to make sure they meet Can Spam regulations. They verify email addresses, include and unsubscribe via an Opt-out feature, includes physical address on all emails.

  • Other Features:
    Zoomerang Surveys lets you link surveys to your email campaigns for a low monthly fee.
    PayPalŪ links in our promotional templates let your subscribers purchase directly from your email in one click.
    Send Page to a Friend Generate more traffic to your site by using Constant Contact's free "Send Page to a Friend" feature.

FREE 60-day Trial Email Marketing try it Today!

 

Contents:
Email Legalities & Can Spam Law
E-mail stickiness
E-mail marketing
E-newsletter Design
 
 
   

©2004 Xplore Communications