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April 2003    

Postcard Power

Postcards are more than a vacation souvenir, they can be a vital marketing tool for small businesses. Postcards are an inexpensive yet effective way to promote products and services, notify customers of a sale or discount, or generate awareness or interest in a company.

Why Postcards:
Easy & Inexpensive.
You can print basic postcards yourself on cardstock paper or get them professionally printed from 8-20 cents each (see prices below).

Postage Savings. The postcard rate has remained the same at 20 cents, which can be a drastic savings in postage.

Easy on the eyes. Postcards are seen without the barrier of an envelop - all the recipient must do is turn the card around. Even if recipients discard your postcard, chances are they've still looked at it!

Variety of uses. Postcards can be used for an invitation, promotion, mini-menu, contest entry and much more!

Postcard Notes:
Choose your words carefully.
Space on postcards is limited therefore make your wording clear, simple and memorable. Use bullets to make it easy to scan and don't go below a 10pt or 12pt font.

Simon Says. Follow the rules of the US Postal Service to make sure it will be processed. Each card must be (1) rectangular, (2) not less than 3 1/2" high and 5" long and (3) not more than 4 1/4" high and 6" long. AND make sure there is no address on the bottom because USPS machines read from bottom up.

Postcard Printing:
Looking for competitive postcard printing, see what we offer:
4" x 6" Cards
Full-color front,
black back
Full-color
both sides
1,000
$189
 
5,000
$399
$439
larger qty
call/get quote
call/get quote

*shipping charges may apply

Contents:
Restaurant/Retail Marketing
Postcard Power
Get Good Phone Service
Looking for Business Partners
Millionaire Motivation
 
 
   

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