Turkey Trimmings:
Public Relations 101


Public Relations Tips & Advice
Want to be written about? After speaking to several writers, a PR writer and attending a PR conference - here is some advice and tips:

• Have current, informative news - no commercials
• Become familiar with the publications you want to be in
• Reach out to writers that interest you and build a relationship
• Ask yourself several key questions before starting a campaign (see complete article for details). (more)

Get your event listed in local papers
Getting your info put into the paper's calendar listings is usually nothing more than an email or fax away. Below are a few contacts, click "More" to get info on what to send and contacts for weeklies and other papers. (more)

• Home News Tribune Pulse: cjordan@thnt.com
• Star Ledger Ticket: listings@dorf.com
• Trentonian: editor@trentonian.com

Small Business Links & Freebies
The web is full of so many great resources, here are just a few for this month:

• USPS Direct Mail info: designing, lists, budgets, mailing advice, etc.
  
• Small Biz Legal advice: forms, articles and info related to accounting, marketing, licenses, etc.
  
• Fresh Design Ideas: pump up your advertising, website or businesscards with some great ideas! (more)

GOT/GOH Update

• Get Out Today - New Brunswick: solicitations have begun for the Spring edition of GOT in NB, which will hit campuses beginning of Feb.
  
• New Brunswick Corporate edition: a new guide for 2004 to reach people that work in New Brunswick!
  
• Hoboken - Hudson: Get Out Hoboken will become Get Out Hudson and expand to include Weehawken and Jersey City - and go to all corporations in those areas. Spring edition coming in March. (more)
  

Have a great Thanksgiving!
Tamara