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Pop-Up Festival on Halsey

Name: Pop-Up Festival on Halsey
Category: Community Events
Year(s): 2015
Location(s): Newark
Client: Rutgers-Newark

Our Role(s): 
In 2015, Rutgers-Newark wanted to create an event for students and faculty off-campus to get a feel for the city. Xplore worked besides Rutgers-Newark to create a student-friendly event that was enticing to community while benefiting small, local businesses.

  • Managed performers and entertainers
  • Vendor solicitation
  • Managed obtaining permits for events and vendors
  • Created & managed: marketing, advertising, and social media.

Our Accomplishment(s): 
Created an event that was attended by nearly 2,ooo – including community/residents, corporate employees and college students.