Pop-Up Festival on Halsey
Name: Pop-Up Festival on Halsey
Category: Community Events
In 2015, Rutgers-Newark wanted to create an event for students and faculty off-campus to get a feel for the city. Xplore worked besides Rutgers-Newark to create a student-friendly event that was enticing to community while benefiting small, local businesses.
- Managed performers and entertainers
- Vendor solicitation
- Managed obtaining permits for events and vendors
- Created & managed: marketing, advertising, and social media.
Created an event that was attended by nearly 2,ooo – including community/residents, corporate employees and college students.