Since the cost of advertising is steadily increasing you should learn how to utilize your space and dollars wisely. Here are a few tips to stretching your advertising budget:

1. Leftover space. You may purchase remnant space or airtime last minute that can't be filled which can save you 30-80 percent, however you can't be picky with your spot or position.
   
   
2. Classified Ads. Classified listings aren't only for job openings. They're much cheaper. Many papers also run mini display ads in the classifieds.
   
   
3. Regional Buys. Some papers and publications have regional editions that have ad costs that are a fraction of the cost of the regular edition. You also reach a more specific area, rather than a much larger audience than your business serves.
   
   
4. Ad Discounts. Many publications offer discounts for advertising several times in one publication, but don't be caught in a long-term contract. Test the publication with a short contract.
   
   
5. Stick With It. Repetition is key. Run the same ad again or in other publications. It saves money on ad creation as well. Use your ad for other things like flyers or direct mail pieces, your ad dollars will go a lot further.
   
   
6. Co-op. For some retailers, you might be able to take advantage of co-op advertising funds offered by vendors. They will reimburse for a part of the ad if you mention the vendor.
   
   
7. Barter. Try to barter or trade ads for products and services. Barter ads are often used by restaurants or entertainment businesses like theaters.