A business card is a first impression to potential clients and prospects and is one of the least expensive forms of advertising. While you have their attention provide them with the information they need and never knew they needed. Here are some basic things to keep in mind for your business cards.

• Important stuff: your main contact information is a must: name, address, phone, fax, email and website.
  
  
• Company description. Sometimes a company name doesn't describe the business (what does Pepsi mean?) therefore a one-liner about the company helps clear up any confusion.
  
  
• Stay away from fancy print: although you think it looks great it's often too difficult to read. ALL CAPS is also considered hard to read so use it sparingly.
  
  
• Less is more: you only have a limited space but don't cram it all in. Too much information can be distracting and the reader may lose interest and leave your card behind.
  
  
• Don't forget the back: Most business cards usually leave the backside empty - however that's a waste of valuable advertising space. You can use the back for notes, list of services/products, photos or important industry information. The more important the information the longer it is kept.
  
  
• Color: use color sparingly and use it to your advantage. Use color on items you want to stand out (your name, website, logo.)