Postcards are more than a vacation souvenir, they can be vital marketing tools for small businesses. Postcards are an inexpensive yet effective way to promote products and services, notify customers of a sale or discount, or generate awareness or interest in a company.

Easy & Inexpensive. You can print basic postcards yourself on cardstock paper or get them professionally printed. Xplore can print full-color cards from 8-20 cents each (depending on quantities).

Postage Savings. Although the first-class letter rate went up to 34 cents, the postcard rate remained the same at 20 cents, which can be a drastic savings.

Easy on the eyes. Postcards are seen without the barrier of an envelop - all the recipient must do is turn the card around. Even if recipients discard your postcard, chances are they've still looked at it!

Choose your words carefully. Space on postcards is limited therefore make your wording clear, simple and memorable. Use bullets to make it easy to scan and don't go below a 10pt or 12pt font.

Simon Says. Follow the rules of the US Postal Service to make sure it will be processed. Each card must be (1) rectangular, (2) not less than 3 1/2" high and 5" long and (3) not more than 4 1/4" high and 6" long. Make sure there is no address on the bottom because USPS machines read from bottom up.