Name: Halsey Street Block Parties/Events
Client: Brick City Development/City of Newark
In 2010, for six months Xplore handled Halsey Street festivals and a series of events and activations to celebrate the vibe of Halsey Street – an area of downtown Newark with boutiques, cafes, restaurants and more. To increase traffic and awareness of Halsey Street. Xplore was commissioned to create buzz with restaurant events, shopping promotions, and festivals.
- Managed all aspects of the 12 events.
- Obtained sponsors to make it a self-funded event
- Oversaw event staffing, event creation, event breakdown
- Vendor solicitation
- Managed obtaining permits for events and vendors
- Successfully created & managed: marketing, advertising, web development and social media.
Halsey Street had its most successful event that summer with seeing more than 700 people on the street in ONE night.