Hot Spot Happy Hours

Name: Hot Spot Happy Hours
Year(s): 2008
Location(s): Hoboken & Jersey City
Client(s): Don Eduardo Tequila, Finlandia Vodka
Partner(s): NJ Transit

Our Role(s):
Created a fun after-work promotion to get people out of their offices for Happy Hour. Each week the promotion was at two different bars (one in Hoboken, one in Jersey City). There were value-added bonuses to attending: ticket giveaways, swag, pretty models, massages, and more.

  • Recruited participating restaurants/bars
  • Managed event staff of 50
  • Designed marketing materials and advertising
  • Grassroots marketing of the events